Chapter 3: Searching for the Origami Unicorn
So, I read the chapter, and afterwards, did a search for the Origami Unicorn... on a hunch, really, and I found Henry Jenkins's web blog.
This chapter is all about The Matrix series as an example of franchises that tell a story across multiple forms of media. Very abbreviated (because I'm unfortunately short on time), The Matrix story arc is not restricted to the films. The Wachowski Brothers went after animators, comic book writers, etc. that already had a cult following- people that they admired for their work- and didn't go after people with less experience that they could order around. As a result, people who were experienced with what they were doing were collaborating together so that each of them could create a piece of the Matrix universe through their own medium (comics, animation, video games, etc.). This drew more fans into the series, because they followed the authors and developers who were making the different parts. Each of the different developers of those different Matrix mediums all worked in tandem with the Wachowski Brothers, which made sure that the entire series followed the same continuity.
Long story short: The Matrix franchise is an ideal example of good collaborative work in the professional world.
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